Premiere Show Group, the nation's leading network of beauty industry events and world-class educational programming, concluded another record-breaking edition of Premiere Orlando this June, setting new benchmarks for education, innovation, and global reach. Held May 31–June 2 at the Orange County Convention Center attracted 52,000 visits from professionals and students from 47 countries and all 50 U.S. states. Premiere Orlando 2025 marked new heights for the industry by delivering expanded educational opportunities, featuring over 199 new brands, and showcasing the beauty industry's global momentum.
Looking for additional press resources beyond this event? Visit the Premiere Press Page for brand-wide press releases, downloadable logos, approved imagery, and media assets spanning all Premiere events.
Accredited media professionals are welcome to attend Premiere events but are required to obtain a press pass if they wish to attend the show as official media personnel. 
To request a press pass please email all relevant credentials to [email protected].
*Please Note: Press qualification is subject to approval from Premiere’s team.
Writer/Reporter/Editor/Blogger: Article published in an accredited, professional beauty trade publication within the past year
Freelance Contributor: Current media kit including audience demographics with proof of beauty-based content and/or non-paid promotions or a beauty-trade relevant article published within the past year to an approved media outlet.
Publisher: Current letter of assignment
Photographer/Videographer: Credited image or video coverage of a professional beauty event within the past year and a current letter of assignment.
Television/Film/Radio Producer: Current letter of assignment.
*Please Note: All credit and credentials must match the name of the person registering.
Sales representatives, marketing staff, promotional companies, PR teams, and creative agencies do not qualify for press credentials. Should you have any questions regarding your eligibility, please contact [email protected] or call our Customer Service Team at (800) 335-7469.
For information on how to attend Premiere events without a press pass, please click here.
Join our email list to receive attendee updates, announcements, and the latest show info straight to your inbox.
Copyright © 2026. All rights reserved. USA Beauty, LLC